Does Your Brand Stand Out?

For the last two decades SSG has specialized in helping our clients and their brands stand out in a competitive and cluttered marketplace. From strategic planning and consulting to sponsor alignment and activation, event management, experiential marketing and beyond, our experienced and senior level team will help you reach your brand goals and objectives.

About Us

SSG was founded in 1997 on the principle of creating differentiating marketing programs for our clients with the highest level of professionalism and integrity that deliver clear and measurable results. Located just two blocks from Bank of America Stadium in Charlotte, NC, the Historic Industrial Supply Building has served as home base for the past 16 years.

Our start into the sports marketing arena came through a non-traditional sports agency path as SSG founder Steve Hall parlayed his background in sales and brand promotion at The Gillette Company with his marketing, advertising and promotions experience at Drug Emporium to launch the firm with a broader array of marketing disciplines.

Our clients rely on our experience, strategy, candor and counsel to maximize their marketing power. They would be the first to tell you we're different: different in how intensely we listen to them, how passionately we advocate for them, how creatively we construct deals around them, and how seamlessly we work as a team with them.

Whether your target is awareness, interest, desire or action (or hopefully all four) our brand communications strategy will hit the mark. SSG is eager to make sure you squeeze every drop of value out of your sponsorship and promotion commitments and we'll help you craft and track the message all the way to the bottom line.

The Signature Promise

We promise to provide high-quality work executed by high-level personnel.

We promise to deliver sound strategy, flawless execution and measureable results.

We promise to strive for perfection in everything we do.

We promise to add value whenever and wherever we can.

We promise to deliver our work in a timely and efficient manner.

We promise that our Team will be accessible and available when you need us.

We promise that you will never be treated as a number.

We promise to treat your budget like we treat ours.


What We Do

  • Strategy & Consulting
  • Sponsorship Negotiation
  • Sponsorship Management
  • Property Consulting
  • Brand Positioning
  • Brand Activation
  • Experiential Marketing — Mobile Tours
  • Event Production & Management
  • Consumer Promotions
  • Sweepstakes Management
  • Talent Sourcing & Endorsements
  • Corporate/VIP Hospitality
  • ROI Measurement & Evaluation
  • Consumer Insights & Analytics
  • Shopper/Retail Marketing
  • Public Relations
  • B2B Programs
  • Cause Marketing


Vice President
Director/Client Services

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SSG Headquarters

1300 S. Mint Street
Suite 405
Charlotte, NC 28203

O: 704-331-0088
F: 704-331-0624